Canned Wine FAQs

Everything you’ve always wanted to ask about wine in a can.

By Sarah Hoffman

October 16, 2019

Starting a canned wine company, you could say I’ve become a little can-obsessed. I linger a little too long in the canned soup aisle, friends text message me photos of cans they think I’ll like, and I have a habit of walking into random corner stores to scope out their cans.

Why am I such a crazy can lady? At Maker, we love cans because they’re single-serving (no more wasted half-empty wine bottles), portable (discreetly throw ‘em in your bag), and recyclable. They’re also light – three of our cans (equivalent to one bottle by volume) weighs less than half the weight of a bottle of wine – meaning we can ship them to you economically.

While we know the can revolution is coming for wine, we often get questions from the can-curious. Below are answers to the most frequently asked questions we get about canned wine.

1. Does the can affect the taste?

No! Cans have come a long way from the 60’s. Like beer and soda cans, modern wine cans don’t transmit an aluminum taste, and have a protective coating or liner. Several blind tastings have been done comparing the same wine from bottles and cans (including our own study), and test groups have not been able to detect a reliable difference between the two formats.

You might be surprised to learn that cans are actually better for most wines than glass bottles. There’s no possibility of the wine being “corked,” which spoils 2-3 % of all wines. There’s also no risk of oxidation or light penetration, which can lead to that heartbreaking musty, cardboard taste.

2. How much wine is in each can?

Cans come in many different sizes, from teeny 187 ml cans to monster 500 ml cans. Most canned wines are 375 ml (soda can size), which you may be surprised to learn is ½ of a bottle of wine. Don’t drink that like a Bud Light or you’re going to have a rough time.

While the majority of wines on the market are the soda can size, research shows that consumers overwhelmingly prefer the smaller, thinner 250 mL size cans that we’ve chosen to use for Maker. In a recent study, of 1,700 consumers surveyed, 43 percent preferred the 250ml can. In contrast, only 21 percent of consumers favored the 375ml format.

Each 250 mL can is ⅓ of a bottle of wine, which is equivalent to 1.7 glasses of wine (or what I like to call a “nice little Saturday”). It’s the perfect amount of wine to open solo for a little self-care or to share with a special someone over a nice meal.

3. How do I serve canned wine?

Canned wine (and bottled wine for that matter) is at its best when poured into a glass and served at the appropriate temperature. Just like with craft beer, whisky, or any other craft beverage, pouring into a glass allows you to fully experience the aroma, which enhances the flavor and your sensory experience of the beverage.

If you’re at home, pour it in a glass. But if you’re outside or on-the-go, drinking out of the can is just fine too, we’re not snobs about it.

4. How do I store canned wine?

For storing canned wine, treat it as you would any other premium wine. Store it in a cool and dry place – a good general guideline is “chilled” for whites and rosé (55 degrees) and closer to room temp (65 degrees) for reds.

5. Is the can recyclable?

You betcha. The cans, labels, and even the boxes we send them to you in are 100% recyclable. Cans also have a smaller carbon footprint than glass bottles. Why? Aluminum cans are one of the most recycled materials on the planet. In 2011, a wine industry report revealed that 70% of wine bottles ended up in landfills. Drink canned wine, save the world.

6. How long is the wine good for? Can you age it?

We can our wines at the time they are meant to be consumed, which may be right after production for a rosé or after years of barrel-aging for a cab. While the can will remain drinkable for much longer, we think flavors and aromatics of the wines are best within 18 months of the canning date, which is stamped right on the bottom of the can.